We were pleasantly shocking when we were called to be part of the MCM campaign. We were chosen to be photographed among other three Greek fashion bloggers in different places in Athens and be part of a great project inspired by MCM and realized by Act & React. It’s been a while since the last time we took a walk as tourists at Acropolis museum or Plaka. It was Sunday; we grabbed our MCM backpacks and strolled around the city as tourists. Such a memorable experience! Thank you MCM and Act & React for this once in a lifetime experience!
Few more details about the project…
MCM’s Blogger Makeover Project Debuts in Athens
‘Tour du Monde’ Style Initiative Lands in the Hellenic Capital
Calling all fashionistas, style-mavens & glitterati alike – in celebration of glamour, mobility & style, German luxury brand MCM debuted its notorious Blogger Makeover Project for the first time in the Hellenic cosmopolitan destination, Athens. Following successful segments in London, Berlin & Seoul, the blogger ‘tour du monde’ style enterprise lands in Greece’s jet-set capital
In a candid street-style photo shoot inspired by travel, glamour & modernism, MCM joined forces with four Athenian fash-pack extraordinaires: Elena Pakou from Full Life of Fashion, sisters Claire & Vasia from Fashion Has it, Pinelopi Kapnoula from Fashion Architect & lifestyle fashion blogger PoshFashion. The shoot featured MCM’s SS12 Stark Backpack Collection with the blogger style-savants in iconic locations throughout Athens, such as Aeropageitou Street, just under the Acropolis, in the entrance of Ancient Herodion Theatre also situated under the Acropolis, and the Plaka historic & cultural area of Athens. Other shoot locations took place at Monastiraki, Thiselo & Stoa Attalou, which are additional iconic locales situated in the centre of Athens, likewise with the Acropolis view.
“I envisioned this segment of the blogger makeover initiative to not only stand out amongst the other projects, but to give the holistic project a different flavour” remarked Zoe Drakouli, Communications Manager of Act & React (organising PR agency); “while the other fabulous photo shoots featured MCM’s stylish products inside photography studios, I wanted this segment to feature more movement as well as showcase MCM as a lifestyle in association with one of Europe’s historic highlight destinations”
MCM’s blogger outreach is part of a worldwide tour celebrating worldwide excellence in style, creativity & innovation featuring the Spring Summer 2012 collection, with the mission of connecting with style enthusiasts in each of the brand’s key regions around the globe. Local & international devotees can anticipate future worldwide blogger projects for the upcoming Autumn/Winter 2012 season, which will be showcased on http://blog.mcmworldwide.com as well as other affiliated sites
Born during the heydays of Munich, MCM embodies the rebellious yet sophisticated, and culturally rich spirit of the city. A long-time favourite of international royalty, celebrities and VIPs, MCM draws on its tradition of prestige and quality. The brand has inherited the notion of revolutionized travel that stems from the 1900s, thus the logo symbolizes 1900 in Roman numerals.
MCM continues to be the pioneer of the market by continuously evolving with clever designs, durable materials, and delivering versatile styles to suit every need. Bag styles run from classic black and tan to statement-making models in strong colours. The brand offers sophisticated handbags, practical and stylish luggage, functional business bags and trendy small leather goods, all crafted from materials such as leather, fabric and exotic skins.
MCM has boutiques in major cities such as Athens, Berlin, Düsseldorf, London, New York, Beijing, Shanghai, Hong Kong and Seoul. The brand is also sold by prestigious retailers in key markets including the US, the UK, Dubai, Italy, and Russia.
About Fashion Has It
Fashion has it started as an idea to share fashion tips and everyday style. It’s named after “rumour has it” aiming to make a ‘gossip’ around fashion. The creators are Claire and Vasia, sisters, students and fashion lovers. Claire is into styling and Vasia into fashion designing. Fashion has it was created some two years ago; and so far they have made many fashion achievements including wining Marni at H&M contest among other fashion bloggers wearing exclusive outfits and attending Paris fashion week. Today Claire and Vasia wish to be inspiring for their readers and make their blog’s content better and better every day
About Life Full of Fashion
Elena Pakou (founder) has been an active blogger since 2008, when she launched her Personal Style and Fashion blog, “Life Full of Fashion”. She studied Media & Communications at Panteion University of Athens and has worked in various sectors of eBusiness like eCommerce and Social Media. Moreover, she has been fortunate enough to meet and interview some of the most interesting people like Alessandro Benetton and Monica Bellucci.
She currently works as a style editor for Missbloom.gr, one of the most successful Greek lifestyle portals and hopes that one day she’ll interview Karl Lagerfeld!
About Fashion Architect
Pinelopi Kapnoula is an architect, currently working as a communications professional specializing in digital media. In the past she has also worked a freelance art director and has been actively involved in the Greek graffiti community.
In April 2008 she created Fashion Architect, a blog about fashion and personal style, as seen from the viewpoint of an architect. One of the first fashion blogs to be created in Greece, Fashion Architect is still regarded as one of the top of its kind in the country, garnering press coverage and prestigious collaborations on both a local and international level.
www.poshfashionnews.com is a Greek fashion personal blogging network, with relations to the biggest Greek Fashion Brands/ Companies, Designers and partnerships with global brands like Mary Katrantzou and Swarovski, though its only one year online. It also covers every fashion, lifestyle and art events in Athens, and generally Greece, and have also created several fashion editorials and installation in Athens.
At the same time, the blog has business collaborations with magazines, to which it sells photographs and reviews from fashion shows regularly. PoshFashion has also been featured on major Greek TV channels including Fashion TV Greece and MTV Greece, Star Channel and Alpha TV. Moreover PoshFashion was featured in VOGUE UK in the April issue 2011 by name and location.
PoshFashion has been in Milan’s Fashion week where it made contacts with Bryan Boy, Stefano Gabbana at his own after show party and other fashion Celebrities. The Blog has a daily traffic of 4.000 single hits and ranks first in fashion news in Greece whose broad audience reaches both the Americas and Continental Europe.
About Act & React
Founded by Zoe and Aliki Drakouli (sisters) in 2007, Act & React is a fashion PR & advertising firm whose objective is the growth of client sales, improved brand image and awareness. a firm with individual character, Act & React offer integrated solutions: they design and plan communicational campaigns, as well as implement promotions which strengthen the position of their clients’ products in the market, and likewise enhance the establishment of a strong corporate name and ensure the achievement of commercial targets.
Through focused team-work and monitoring new solutions that technology has to offer, Act & React offer careful insight of the Greek market, enhanced by their experience of the international foreign market and provide a channel of unparalleled commercial communication in Greece.